Axa Insurance

AXA asked us to help them deliver their highly innovative farm product as part of a series of new commercial products on ISMIS. The solution features a bespoke broker product developed within our ISMIS platform, which also supports the advanced rating engine and technical underwriting requirements AXA needed. Covernet developed secure API supporting a direct version of the product on AXA’s own website. Further API integrations were supported to allow real time communication to AXA’s own back-office central policy and claims systems.

A Smoother Customer Journey

Growing in Commercial Lines is of key importance to AXA. When it came to us developing a new farm product, we knew that we could depend on Covernet to work closely with us in developing a solution that would support our ambitions. We had two simple asks of Covernet, firstly that any system be simple resulting in a smooth customer journey that made it easy to do business with AXA. Secondly, any system needed to be flexible and support the pricing and underwriting sophistication requirements to enable us to grow our commercial business profitably. Covernet delivered (and continue to deliver) for AXA in this regard, always meeting and often times exceeding our expectations.

Quantify Success

Since launch, staff and brokers have consistently identified our simple and straight forward products and customer journey as one of the key differentiators for AXA. Covernet were the people who were able to deliver these things for us. This is evidenced by the more than 15,000 farmers who’ve made the switch to AXA Smart Farm since our launch!

Testimonial:

"We had two simple asks of Covernet, firstly that any system be simple resulting in a smooth customer journey that made it easy to do business with AXA. Secondly, any system needed to be flexible and support the pricing and underwriting sophistication requirements to enable us to grow our commercial business profitably. Covernet delivered (and continue to deliver) for AXA in this regard, always meeting and oftentimes exceeding our expectations."

Alan Rickard, Head of Commercial Lines, AXA Insurance dac